Bioshock 2 Display
The sequel to a video game as popular as 2K Games’ BioShock was bound to generate high expectations among the game’s fan community. Needless to say, the special edition packaging for BioShock 2 had a lot to live up to. 2K Games not only planned to pack the special edition with a variety of collector’s items, they also wanted the box itself to be part of the experience.
Gamers scrutinize special edition video game packaging as closely as the games themselves. So if a special edition isn’t perceived as being worth the higher cost, the community makes its disapproval known. 2K Games tapped the engineering and design skills of the MPS team to give the BioShock 2 set box, lid, and tray the precision, uniformity, and weight needed for a super-premium feel.
Decorative technologies—including soft touch, transparent inks, and holographic sculpting—played a big role in giving the package a serious “wow” factor. MPS found a way to make the VelveKote™ used on the black outer wrap durable enough to withstand the rigors of shipping. We also perfected the transparent inks used to include secret messages on a set of posters, and produced the holographic sculpting for the intricate cover sheets.
100%
Invisibility achieved through a proprietary process for working with transparent inks
20
Hours spent creating the intricate engraving (a typical die only takes about 7 hours to create)
7
Press trials needed to perfect the process and achieve the desired effect
2K Games had a color-by-numbers plan for what they wanted this packaging to become, but they needed a partner who had all the right crayons to make it happen.
25
Separate components included in the package, including the game itself, a bonus disc, LP, art book, and more
6
Different O-sleeves
2
Languages (English and Spanish versions)
3
Console platforms (Xbox 360, PlayStation 3, and PC)
3
Art deco posters with secret messages visible only under a black light
2
Music formats (vinyl and CD) included
MPS coordinated the production of all components across multiple facilities to meet the project’s tight deadline.
30
Days for the production of all components, including ordering materials, approvals, and sign-offs
3
Manufacturing locations: Dallas, Indianapolis, and Louisville
