Bruce Springsteen
This unique collection represents Bruce Springsteen’s never-before-seen writing, editing and rough ideas for the Darkness on the Edge of Town album. Based on the actual notebook that was used during his original recording sessions, this authentic re-creation has excited fans around the world.
We find that some projects, like this one, are a journey, requiring craftsmanship, attention to detail and patience. As the finished piece demonstrates, ingenuity, technical finesse and hand assembly make this book truly unforgettable.
More about 'Darkness on the Edge of Town' packaging on youtube
This project first appeared to be printing and production of a simple notebook. It quickly became a unique structural and aesthetic challenge. At the onset, considerable time and collaborative effort was invested in working out the details, so we listened carefully and explored several possible solutions. Special care was taken to be sure that the final graphic solution looked absolutely authentic.
30
Months in the making
1,200
Hours of design and sample building
11
Design templates for the various components
Translating the designer’s vision into reality meant selecting the right materials, structure and blend of production technologies. Anticipating production challenges, the MPS team planned ahead as they delivered this authentic reproduction of Springsteen’s original notebook.
5
Capacity pockets customized by our designers to hold the jackets while maintaining a layflat profile
9
Components, including the spiral notebook, rigid slipcase, four mini jackets, one gatefold jacket, a lyric book and outsert
10
Different materials including paper, paperboard, Hyflex cover stock, wire and chipboard
2
Coatings combine with graphics to create the illusion that the yellowed tape and torn photographs are real
MPS managed the project, coordinating production across three facilities, including multiple manufacturing processes as well as hand assembly.
12
Weeks of production, including hand assembly of the custom slipcase and international delivery
10
MPS specialties
- Structural design
- Sample-making
- Templates
- Printing
- Die-cutting
- Folding
- Gluing
- Collation
- Binding
- Hand assembly
The Promise: The Darkness on the Edge of Town Story (boxed set)
The Promise: The Darkness on the Edge of Town Story (boxed set) inside
The Promise: The Darkness on the Edge of Town Story (boxed set) inside